Green Apple Restaurant: Project Business Plan

Green Apple Restaurant: Project Business Plan

A short view of the company

Green Apple is a new organic food restaurant which is being established at 30, Al Khalidiyah shopping mall, 3rd floor of Abu Dhabi in UAE. The objective of building such form of organization is to make acknowledged the huge population of the country with the exclusive feature and flavor of natural foods as well the opportunity of being healthy with such habit of meals. For this, the restaurant will offer several healthy and delicious food items, like- chicken, mutton and beef burger, pizza, pastries, noodles, soup, hamburger, juice, and all other forms of Western, Indian, Asian, Dessert, and Subcontinental foods which will be prepared by complete natural and herbal ingredients that will be safe for health by assisting the internal protective organs from diseases and nutritive demand of the body. It will be established based on a partnership agreement and will need $800000 to run the operation for the forthcoming 3 years. The restaurant will use a rented area at the specified space of mentioned shopping mall for serving its customers with an adjusted cooking room. Decorated with high-quality furniture and other tools for cooking, the restaurant will run on the motto of “Taste for a healthy life”.

Executive summary

The business plan of Green Apple restaurant is going to focus on the nook and corners of introducing a new organic food restaurant at the Al Khalidiyah mall location in Abu Dhabi, UAE. It is part of the vast hotel and restaurant industry of UAE which is particularly dominated by foreign giant food retailers as McDonald’s, KFC, Burger King which pose some of strengths, weaknesses, opportunities, and threats while the industry background will also be explained by a PEST analysis showing its political, economic, social and technological impact and forces in the national context. Venture background will explain the major factors of the restaurant including the size of 35 square meters, location, and offered products and facilities, and entrepreneurs’ background. The marketing plan will be effective to understand the total marketing budget of $120000, macro-environmental discussion, the composition of a target market, financial goals, strategy, competitive analysis by 5 forces model, distribution of total budget, the position of the restaurant by a BCG matrix at the questioning point and finally, brand positioning map. Then facilities plan will describe the physical placement of the venture and the computation of average customers a day. The production plan is an integral part of this shop as the best quality food can attract the most loyal customers. With a short briefing of preparing several delicious items, the operational plan will explain salary structure as well as employment procedure by explaining the general and special responsibilities of the HR department of the shop’s perspective. The organizational part will elaborate the restaurant as a partnership agreement by revealing the task of the major three departments. The risk assessment part is helpful for indication some major risky issues that Green Apple may face along with some remedy suggestions against it. The financial plan will verify the monetary feasibility of the venture by computing the projected income statement, balance sheet, and break-even portrait. The implementation timetable will explain the possible timing to start the journey of the venture by indicating the early part of the next year. In this way, this plan will elaborate on each of the mentioned segments.

Industry background

The world’s huge populations are turning to move their interest in organic foods day- by- day which are prepared by maintaining specific standards of production. That means such foods are grown without the utilization of any types of artificial inputs like- artificial methods, chemical ripening, modified genetic ingredients, etc., and are not polluted by industrial or humans with an association of safety from food additives. In the case of livestock, they are to be geared up with a fresh and healthy diet as well as without antibiotics and growth hormones.

For those distinct features of organic foods, the year 2008 has revealed the success of such food items sales for 1- 2% around the world for which this industry has been rapidly increasing in both developed and developing countries with a promising jump of $23 billion to $40 billion recorded for the year 2004 and 2006.

Additionally, organic foods contain higher nutritional values, health safeties for consumers of all ages as well as taste approved as better than any synthetic food. Like other parts of the world, UAE is also showing an increased interest in outsider restaurants that will serve for both taste and health issues of people. But